Project Objective
To bring whimsy & learning to growing young minds through stories and literature.
Target Audience
Parents looking to educate and entertain their children with reading.
Design Process
Hand drawing assets to develop a soft-edged, approachable style that inspires childhood nostalgia.
Design Challenges
Designing the tortoise and hare illustrations so that they’re recognizable at a distance and don’t become unidentifiable blobs.
Tools & Platforms
- Inkscape
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Mockup Templates
