Tortoise & Hare Brand Design

Project Objective

To bring whimsy & learning to growing young minds through stories and literature.

Target Audience

Parents looking to educate and entertain their children with reading.

Design Process

Hand drawing assets to develop a soft-edged, approachable style that inspires childhood nostalgia.

Design Challenges

Designing the tortoise and hare illustrations so that they’re recognizable at a distance and don’t become unidentifiable blobs.

Tools & Platforms

  • Inkscape
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Mockup Templates