Digital Marketing & Tech Whiz, Mar 2022 - Aug 2024
At Writer’s Block Solutions, I wore a lot of hats, including that of website designer. In collaboration with their website developer, I rebranded and updated the design and layout of their WordPress site to align with their refined visual branding guide. This involved incorporating the Elementor plugin into the WordPress infrastructure and adding pages to highlight the agency’s service offerings.
Primary Responsibilities
- Communication Consultation exercise to revamp the website copy
- Drafting wireframes in Canva to communicate the design vision to the web developer
- Collaborating with the web developer on implementing and troubleshooting the design
- Optimizing the design for mobile and desktop
- Implementing best practices for accessibility across the site after successfully applying for a government grant
- Drafting a documentation guide of the site infrastructure for future staff
- Designing graphics and editing photos to add to the site
- Communicating with marketing staff and contractors to coordinate website maintenance and updates
- Writing, editing, and designing the layout for monthly and/or quarterly blog posts
- Connecting analytics tracking for reporting purposes
- Building analytics reports for executive staff
Tools & Platforms
- WordPress
- Elementor
- Canva
- Gimp (open-source photo editor)
- Google Analytics
- Google Search Console
- Lighthouse
- Looker Studio
